How to Get Referrals Easily

by Adrienne | Feb 21, 2023 | Feature Post 1, VLOG | 0 comments

Today I am going to show you the simplest way to get clients without cold calling or emailing prospects

If you’re not yet leveraging the power of word-of-mouth marketing, here are some referral marketing statistics that will change your mind and make you want to implement a refer a friend program tomorrow.

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising“

Jim Rohn

Referral systems are a fantastic way to get leads without cold calling or even emailing. Every day, billions of recommendations happen just because someone likes a product or a service and tells someone, who then tells someone else, who in turn tells someone else–it’s human nature to talk about things we like.

If you want to jump on the bandwagon and get referrals easily there are 5 things you must do

• Be referable – people only refer you when you are reliable and deliver positive results, so make sure you deliver.
• Make a habit of asking for a referral, but only when a customer says you are fantastic. Make sure to ask your clients to set a time to do this with your customer for instance an exit meeting after you have delivered your product or service, but make sure that they are an advocate before you ask
• Write down how your company will get referrals easily by creating a system around this. Be consistent and monitor your results.
• Give a reward for a referral make it simple. If it’s complicated people will not do it, it’s that simple. An easy way to get a referral is to create a page on your website that is a reward for a referral. To make it simple, the referee receives X when the salesperson delivers an order that is referred
• Monitor your activity, analyze and track your performance.

Chances are your satisfied customers are talking about your brand right now, but are you giving their advocacy the attention it deserves? These referral marketing statistics will help you evaluate where you stand.

Referral marketing statistics that are mind blowing

• Forbes says referrals are the most valuable leads you can get. 78% of B2B marketers say that referrals are one of the most valuable leads you can get
• 14 ways to get high quality referrals from your customers
• The Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. People frequently talk about the products and services they enjoy, and the companies that offer them
• People are 4 times more likely to buy when referred by a friend – Nielsen
• 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen
• 81% of U.S. Online consumers’ purchase decisions are influenced by their friend’s social media posts versus 78% who are influenced by the posts of the brands they follow on social media. – Market Force
• 43% of consumers are more likely to buy a new product when learning about it from friends on social media. – Nielsen
• 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness. – Nielsen

More simple referral statistics and strategies

• 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. –
• 1 offline word of mouth impression drives sales at least 5x more than 1 paid, and much more (as much as 100 times more) for higher-consideration categories. – WOMMA
• Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. McKinsey
• 49% of U.S. Consumers say friends and family are their top sources of brand awareness.
• 71% of consumers are more likely to make a purchase based on social media referrals.
• On social media, 58% of consumers share their positive experiences with a company and ask family, colleagues, and friends for their opinions about brands. SDL
• Consumers rely on word-of-mouth 2x to 10x more than paid media. – Boston Consulting Group 
• 59% of Pinterest users have purchased an item they saw on the site, and 33% of Facebook users have purchased an item they saw on their news feed or a friend’s wall.